Case Study — 부적 Talisman


The Shape
of Absence
Carrying the visual language of Korean talismans into modern mediums.
Year2025
ContextRISD Graphic Design, Design Studio Final
RoleConcept, research, type design, motion
DeliverablesYoo Talisman typeface, film, stills
DisciplinesIdentity, typography, motion
00 — Film · The Shape of Absence, 2025Full screen ↗
01 — Origin
“Born from a curiosity, and an inquiry into the unknown.”
We attach our beliefs and fears to objects as we grow up. I wanted to understand the forms those objects take, and what happens when they start to disappear.
02 — Context
Every culture gives its fears a form.
In Korea — 부적 (Bujeok)Bright yellow paper, blood-red ink, often written in Chinese characters or symbols few can actually read.
In Western mediaDreamcatchers, lucky charms, four-leaf clovers. Familiar, commercial, and largely stripped of fear.
03 — Problem
A visual language fading into taboo.
Talismans were slowly being pushed out of everyday culture, increasingly seen as superstitious. They were a big part of my cultural life growing up, and their visual language fascinated me even when I didn’t fully understand its meaning.
04 — Idea
Keep the visual language, change the medium it lives in.
Bridging the traditional — yellow paper, red ink, glyphs that carry belief — with new forms of expression made for how we see things today.
05 — Process
From brush, to typeface, to motion.
01ResearchStudying traditional bujeok: their colour, layout and glyphs.
02Hand explorationInk and brush studies on paper to find my own talisman marks.
03Typeface systemDigitising those marks into Yoo Talisman: letters, numerals, punctuation.
04MotionBringing the system to life as moving image.
Fig. 01 — Process archive11 imagesView +
Fig. 01Hand exploration, poster studies and film frames
06 — Typeface
Yoo Talisman.
Brush marks digitised into a working type system: letters, numerals and punctuation, built to carry the talisman’s visual language into any medium.
Fig. 02–05Yoo Talisman — type system
07 — Stills
Selected stills.
Frames from the film.
Fig. 06–08Scenes 01 — 03
08 — Reflection
Not only a practice to preserve, but a form of traditional evolution.
Preservation doesn’t have to mean freezing something in place. A visual language survives by moving into the mediums people actually live in.